We are committed to celebrating diversity, inclusivity, and body positivity by offering personalized, high-quality pieces that honor the rich cultural heritage of India.
The beginning...
The beginning...
Aapro exists to create a bridge between the rich traditions of Indian textiles and the modern, eclectic tastes of the fashion-forward individual. Aapro’ (derived from an Indian ethnic language, ‘Marwari’) translates to ‘Yours’. The essence of the word is the expression of the wearer's identity combined with desire, moods and cultural setting.
The beginning...
Aapro exists to create a bridge between the rich traditions of Indian textiles and the modern, eclectic tastes of the fashion-forward individual. Aapro’ (derived from an Indian ethnic language, ‘Marwari’) translates to ‘Yours’. The essence of the word is the expression of the wearer's identity combined with desire, moods and cultural setting.
Why Choose Us?
Fashion, to us, is more than mere attire; it's a canvas of artistry, a testament to individuality. Through bespoke creations and a celebration of diverse forms, we aim to democratize self-expression. Our ethos intertwines with sustainability and community support, embodying a commitment to both culture and conscience. Aapro stands not just as a brand, but as a beacon of empowerment and transformation in the world of fashion.
Aapro's mission is to empower individuals to express their identity through fashion that harmoniously blends traditional craftsmanship with contemporary design. Our vision is to become a globally recognised fashion brand that is synonymous with cultural storytelling, innovation, and inclusivity. As a body-positive brand, we aspire to redefine standards of beauty, empowering every individual to feel confident, stylish, and connected to a legacy of art and culture, regardless of their size.
Meet the founders
Founded in 2015, ‘Aapro’ is the brainchild of Vatsala Kothari, Arhata Kothari and Bhavita Kothari from Rajasthan, a state synonymous with ‘a textile wonderland’. While Bhavita was born in a renowned textile dyeing & printing family, Vatsala and Arhata grew up sharing the same love for cultural art and design. This led them to pursue higher education in two of the most renowned art and design universities in the country, NIFT (National Institute of Fashion Technology) and Pearl Academy respectively.